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empty parking

How to Improve Your Customer’s Parking Experience?

2 minutes, 42 seconds Read

Finding a parking space is more often than not an extremely frustrating experience for those involved. Imagine going out with your family for dinner, and dropping them outside the restaurant and being unable to find a parking spot for yourself. Not only would it spoil the fun for the dinner party, but it would keep your family waiting for you, as you hover around parking spot after spot, looking for an empty one. Once you reach the restaurant, even if the experience is great, you wouldn’t appreciate it the way you would have, had the parking be done neatly.

Parking is hence quite frankly the first touchpoint for any restaurant business. A business should be focused on servicing clients as they come in, and should do its best to avoid making customers fret over the parking issues. The end goal should be to avoid making customers feel irritable, by referring them to a potential parking spot, or having a more organized parking methodology in place.

Better Facility Management

Businesses can benefit a lot from having better facility management outside their restaurant for parking. Dynamic methods of digital parking signage allow businesses to run and manage a good parking system. Customers can be alerted of possible parking spots and where they should park. This would reduce the wait time spent during parking, and would also ensure that the customer enjoys their experience.

Furthermore, a facility management system will deliver valuable analytics for the business to comprehend. Operators can study data and trends to tell peak parking hours, and whether there should be any possible alternative during these hours. The alternative should be feasibly marketed, to ensure that the customers have their options defined to them beforehand, and don’t have to aimlessly roam around at the eleventh hour.

Reduced Traffic Congestion

There are often numerous barriers to a good parking experience. Traffic congestion, influenced by the rush outside the car park entrance can make drivers feel weary and congested. Hence, all steps taken to improve this congestion will be welcome. Businesses can have cameras installed at the entrance to ensure a seamless ticketing experience, without the need to stop the car and wait for things to process.

Increased Security

Many of the modern day drivers highlight security as a major reason behind their decision to park their car in a parking lot or not. The security of the parking lot can have a defining say in whether the customers decide to park their cars there. The modern driver values the security of the parking lot highly.

Improved Customer Experience

With the introduction of so many technologies in parking, restaurant and parking lots can implement them to give all customers an enhanced customer experience. From ease of entry to the introduction of digital monitoring of car slots, and constant alerts, parking hassles are about to become a thing of the past.

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